Confidentiality is the backbone of a successful business sale. When handled correctly, sellers protect their employees, customers, and reputation — and they attract serious, qualified buyers who respect the process. When handled poorly? Deals fall apart, competitors find out, employees panic, and buyers lose trust. Below is a clear breakdown of exactly how confidentiality works , the four-stage process brokers use (Teaser → NDA → CIM → Controlled Showings), and why each step

November 19, 2025 When most owners think about selling their business, they picture a quick listing and a straightforward sale. In reality, successful transactions rely on strategy, preparation, and the right guidance — not guesswork. As a business broker, here are the core principles  I want every business owner to understand before they even think about selling. These aren’t trade secrets or detailed playbooks — just the essential truths that make