Most business owners only sell one company in their lifetime. Because of that, many underestimate just how complex the process is—and what a professional business broker actually  does behind the scenes. 📘 Definition: What Is a Business Broker? A business broker is a licensed professional who helps business owners sell their companies by providing valuation, confidential marketing, buyer screening, negotiation, and deal management services from listing through closing. Yes,

November 19, 2025 When most owners think about selling their business, they picture a quick listing and a straightforward sale. In reality, successful transactions rely on strategy, preparation, and the right guidance — not guesswork. As a business broker, here are the core principles  I want every business owner to understand before they even think about selling. These aren’t trade secrets or detailed playbooks — just the essential truths that make